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Aruba Grand
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Contact:
Nanette M Saylor
Director of Sales and Marketing
Aruba Grand Beach Resort & Casino
1-954-427-5458 x102
email: saylorn@arubagrand.com

ORANJESTAD, ARUBA. May 14, 1998 Aruba Palm Beach Resort & Casino today announced the beginning of the final phase of a multi-million dollar upgrade project that will culminate in a repositioning of the property as the premier small, luxury resort in Aruba- the "new" Aruba Grand. By late December 1998, the new exterior look will be complete, highlighting the many dramatic interior changes that have quietly taken place over the past three years.

This phase of construction will include a new entrance to the resort, changing of the exterior facade, restaurant remodeling and redesign of the pool and beach front area. The existing oceanfront guest rooms. located directly on the Palm Beach walk, will be converted into luxury "Grand Suites" complete with private beach front courtyards-a design that will impress the most discriminating VIP. New meeting facilities. nearly 5000 sq. ft.' are configured in three main salons and two executive boardrooms

The final." stage of guest room renovations is now underway which includes new furnishings. refrigerators and in-room safes and upgraded bath amenities. In addition, sprinkler and alarm systems will be installed throughout the resort.

The most significant changes until now have come with the redesign of the hotel lobby and the updated casino. Completed in January 1997, the new lobby look brought a classic Caribbean feel. complete with potted palms and island art, to a comfortable lounging space for the many repeat guests. The Oasis lobby lounge was added, complete with an ornate wood carved bar, ceramic Amstel beer tap, and a baby grand piano for evening entertainment.

Earlier this month the resort announced the grand opening of the new casino, "Casino Merengue", highlighting the $1 million dollar renovation and management by Thunderbird Gaming of Canada, thereby completing another part of the overall upgrading strategy.

The resort also announced today an affiliation with Prestige Resorts and Hotels, a collection of luxury resorts located throughout the US and the Caribbean. "The small meetings market will be a key component of our successful repositioning in 1999." said Nanette Saylor, Director of Sales for Aruba Grand. "Our new affiliation with Prestige Resorts will help us reach out to a quality client base that may not have considered Aruba previously. but who have routinely selected small independent luxury properties. unique in their marketplaces. It is that niche market we know we can satisfy best with our special brand of personal. customized service." To meet the needs of this specialty market, Aruba Grand will be an Access Partner at Tierra del Sol Golf Club for 1999.

"The timing couldn't be better to announce our plans."-added Richard Velasco, Resident Manager "Just last week we received notice of our standings in the Freeman Report as the #3 resort overall on the island, and #1 rated in Food and Beverage, out of 22 properties. We are very proud of the job our employees have done and will continue to do to provide the best possible service to our guests"

Aruba is located in the heart of the Caribbean. just 2 1/2 hours from Miami by air and 15 miles north of Venezuela. Outside of the hurricane belt. this island paradise boasts year-round great weather, friendly people and fabulous activities for all interests and ages. Aruba Grand is perfectly situated directly on Palm Beach, just minutes from downtown. 8 miles from Queen Beatrix Airport, and close to all of the excitement on this 70 square mile island.

 


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