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Contact:
Nanette M Saylor
Director of Sales and Marketing
Aruba Grand Beach Resort & Casino
1-954-427-5458 x102
email: saylorn@arubagrand.com |
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ORANJESTAD, ARUBA. May 14, 1998 Aruba Palm Beach Resort & Casino today
announced the beginning of the final phase of a multi-million dollar upgrade project that
will culminate in a repositioning of the property as the premier
small, luxury resort in Aruba- the "new" Aruba Grand. By late
December 1998, the new exterior look will be complete, highlighting the many dramatic
interior changes that have quietly taken place over the past three years.
This phase of construction will include a new entrance to the resort, changing of the
exterior facade, restaurant remodeling and redesign of the pool and beach front area. The
existing oceanfront guest rooms. located directly on the Palm Beach walk, will be
converted into luxury "Grand Suites"
complete with private beach front courtyards-a design that will impress the most
discriminating VIP. New meeting facilities. nearly 5000 sq. ft.' are configured in three
main salons and two executive boardrooms
The final." stage of guest room renovations is now underway which includes new
furnishings. refrigerators and in-room safes and upgraded bath amenities. In addition,
sprinkler and alarm systems will be installed throughout the resort.
The most significant changes until now have come with the redesign of the hotel lobby and
the updated casino. Completed in January 1997, the new lobby look brought a classic
Caribbean feel. complete with potted palms and island art, to a comfortable lounging space
for the many repeat guests. The Oasis lobby lounge was added, complete with an ornate wood
carved bar, ceramic Amstel beer tap, and a baby grand piano for evening entertainment.
Earlier this month the resort announced the grand opening of the new casino,
"Casino Merengue", highlighting the $1 million dollar renovation and
management by Thunderbird Gaming of Canada, thereby completing another part of the overall
upgrading strategy.
The resort also announced today an affiliation with Prestige Resorts and Hotels,
a collection of luxury resorts located throughout the US and the Caribbean. "The
small meetings market will be a key component of our successful repositioning in
1999." said Nanette Saylor, Director of Sales for Aruba
Grand. "Our new affiliation with Prestige Resorts will help us reach out to a quality
client base that may not have considered Aruba previously. but who have routinely selected
small independent luxury properties. unique in their marketplaces. It is that niche market
we know we can satisfy best with our special brand of personal. customized service."
To meet the needs of this specialty market, Aruba Grand will be an Access
Partner at Tierra del Sol Golf Club for 1999.
"The timing couldn't be better to announce our plans."-added Richard Velasco,
Resident Manager "Just last week we received notice of our standings in the Freeman
Report as the #3 resort overall on the island, and #1 rated in Food and Beverage, out of
22 properties. We are very proud of the job our employees have done and will continue to
do to provide the best possible service to our guests"
Aruba is located in the heart of the Caribbean. just 2 1/2 hours from Miami by air and 15
miles north of Venezuela. Outside of the hurricane belt. this island paradise boasts
year-round great weather, friendly people and fabulous activities for all interests and
ages. Aruba Grand is perfectly situated directly on Palm Beach, just minutes from
downtown. 8 miles from Queen Beatrix Airport, and close to all of the excitement on this
70 square mile island. |
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